Research on the Coordination of Quality Behavior of Supply 3 Chain of E-Commerce Platform under C2B Model of High-Grade E-Commerce Based on Differential Game

With the increasing demands of consumers for product grade, C2B model high-grade e-commerce emerges as required. In order to solve problem coordination and cooperation between platforms manufacturers, further develop e-commerce, this paper studies supply chain interests by establishing a differential game considering grade factors. By comparing equilibrium solutions games under different decision-making situations, cooperative mechanism is proposed. Next, solution analyzed means numerical simulation. Finally, influence several important parameters on discussed through sensitivity analysis. It found that (1) parties have optimal quality behavior in centralized situation, overall benefit greatest. (2) Compared with Nash non-cooperative game, dominant party remains unchanged, following enhanced after both move from Stackelberg master-slave profits parties, well increase. (3) The can coordinate sides when distribution coefficient within specific range.